Turkey of the week: Morrisons, DLKW Lowe

James Swift gives Morrisons’ spot a Christmas jeer: "This musical number might have passed muster in previous years, but John Lewis and Sainsbury’s have shown that Christmas ads can have mass appeal without grating or resorting to cheese. Morrisons doesn’t appear to have received the memo."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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