Peter Duffy, marketing director, easyJet

Long gone are the DIY days of Stelios and his bright orange, budget approach to advertising. Since Duffy joined the airline three years ago, his strategic (and slightly cheeky) mindset has taken the brand to new heights.

His personality shines through in easyJet’s ads, making him a perfect fit with the brand’s new direction: its latest spot shows a variety of people eating ice cream, applying sun cream or sitting down to talk, spliced into a short, snappy film that captures its people-focused service.

Duffy has continued to push the airline’s modernisation, rolling out mobile boarding cards and racking up its business-traveller numbers to 10m.

LinkedIn

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published