Richard Larcombe, director of brand and marketing, Virgin Media

This year promises to be pivotal for ex-News International marketer Larcombe, as he takes the helm at one of the UK’s biggest advertisers from soon-to-depart Jeff Dodds.

The former Abbott Mead Vickers BBDO account director will be entrusted with managing Virgin Media’s enormous annual marketing budget of about £160m, and ensuring that the brand keeps up with rivals BT and Sky under new owner Liberty Global.

He will also look to capitalise on Virgin Media’s sponsorship of next year’s Commonwealth Games in Glasgow in typically flamboyant style.



Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published