Is there ever a dull moment for a Murdoch marketer? The phone-hacking issue refused to die, with the repercussions of the Leveson Inquiry continuing to reverberate through the industry. Cool, calm and brutally efficient, Vanneck-Smith is the perfect foil to the storms around her.
As if to herald a fresh start for the newspaper group, in June News International rebranded as News UK. Elsewhere, the publisher extended its digital strategy with the launch of its paid digital-subscription bundle — Vanneck-Smith doesn’t like the term paywall — for The Sun, with Sun+.