Sony reveals PS4 sales hit million mark within 24 hours
Sony has revealed it sold a million units of its PlayStation 4 console in the first 24 hours of release in the US, as it gears up to launch the device across Europe on 29 November.
The console, which went on sale in the US on Friday 15 November, quickly passed the million-sales mark, although many customers have complained that PS4 is prone to glitches.
To build up anticipation ahead of PlayStation 4’s release in Europe on 29 November, Sony has launched a new TV ad as part of its ongoing #4thePlayers campaign. The ad shows the real and virtual worlds colliding from the perspective of a gamer in the passenger seat of a car.
Last week, the brand installed huge glowing PlayStation symbols on London’s OxoTower to promote the launch of the new console.
In October, Sony released a film charting the history of its PlayStation console. The clip used a steadycam shot, beginning in an inner-city London flat in 1995, the year the first PlayStation was launched, and ending with a present-day shot of the PlayStation 4.
Microsoft's rival console Xbox One goes on sale across both the US and Europe this Friday 22 November.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.