YouTubers give advice on how to become 'internet famous'
By Ben Hall and Georgina Brazier, campaignlive.co.uk, Wednesday, 20 November 2013 11:17AM
As part of Campaign's on-going video series exploring the internet, fame and YouTube celebrity, we take a look at how some YouTubers become famous.
The YouTubers Callum McGinley and Anthony Richardson talk about how they built their followings from scratch to hundreds of thousands of online subscribers.
McGinley and Richardson also talk about the advantages of partnering with YouTube multi-channel networks to grow followings and monetise content.
Social video expert Sarah Wood, the co-founder of Unruly, also talks about building an online following and optimising video content to give it the best chance of viral success.
The video is the second in a series of videos from Campaign, the first of which looked at how YouTube has changed the concept of fame and celebrity.
Download this week's Campaign iPad edition tomorrow for an exclusive profile interview with Jamal Edwards, the founder of the YouTube music channel SBTV, which has been valued at £8 million after recent investment.
This article was first published on campaignlive.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Project Director - Maternity Cover Brand Recruitment salary dependent on experience , Cambridge
- Macmillan defends hijacking ice bucket challenge
- The role of private equity in adland
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Game Of Thrones actress stars in online Karen Millen campaign
- Aga targets city homes with cooker campaign
- Omnicom dispute to drive down Channel 5 prices in H2