Infographic: Third of brands 'do not know' where their display ads show

A third of UK advertisers have no insight into where their display advertising appears online, with £2.4bn being spent by brands on digital ads that could end up anywhere, including pornographic, illegal or abusive sites.

Infographic: study reveals many brands lack knowledge about where their online ads appear
Infographic: study reveals many brands lack knowledge about where their online ads appear

According to research from Project Sunblock, 38% of advertisers have no insight into where their content is appearing online, while 62% of senior marketers have no way of gaining access to real-time analytics on their online marketing work.

As a result, the study claims, £2.4bn is being spent each year on buying display advertising that could appear anywhere on the internet. 

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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