Hottest virals: Wes Anderson gets stylish with Prada, plus Bupa and Google

The latest viral video hits from Prada, Bupa and Google.

Prada: Wes Anderson
Prada: Wes Anderson

Prada presents 'Castello Cavalcanti' by Wes Anderson

Luxury brand Prada teams up with Hollywood director Wes Anderson for a stylish short film about a Formula 1 driver in the 1950s.

Bupa - Chad Strider - Born To Walk

Bupa gets funny for its first global marketing campaign which promotes its ‘Ground miles’ app. A documentary style film introduces us to the ‘walking legend’ that is ‘Chad Strider’, a man so in love with putting one foot in front of the other that he’s reputed to have walked out of his mother’s womb.

Google Search: Reunion

A woman in India surprises her grandfather on his birthday by using Google to track down his childhood friend, who is now in Pakistan, after 60 years of separation.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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