Watch the McDonald's Christmas 2013 ad

By Louise Ridley, campaignlive.co.uk, Monday, 25 November 2013 01:00PM

McDonald's has launched its 2013 festive ad, encouraging people to visit the fast-food restaurant whether they like Christmas or loathe it.

The one-minute ad, which aired for the first time on Saturday night, was created by Leo Burnett, McDonald’s advertising agency. Leo Burnett has worked with the fast-food chain for more than 20 years.

The ad, called "somewhere near you", looks in through McDonald’s windows to show different groups of people eating in McDonald’s, while snow falls outside.

A rhyming voiceover describes McDonald’s as a place where people can either celebrate or escape from the holiday season, ending with the line,  "There’s a McDonald’s for everyone at Christmas."

At Leo Burnett Tony Malcolm and Guy Moore were the creative team. The spot was directed by Neil Gorringe through Moxie Pictures.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs