CBS Outdoor International to rebrand as Exterion Media

CBS Outdoor International, the outdoor media owner bought by the private equity firm Platinum Equity in September, is to rebrand as Exterion Media on 21 January.

Antonio Alonso: chief executive of CBS Outdoor International
Antonio Alonso: chief executive of CBS Outdoor International

The new name aims to combine the idea of "exterior" and the company's heritage in outdoor advertising with the word media, to stress the company's place in the wider media industry.

CBS Outdoor International's sales revenue is currently up mid-single digits on 2012, according to the company. During the past three years the group's revenue has outperformed the wider outdoor market, according to ZenithOptimeida forecasts.

Antonio Alonso, the chief executive of CBS Outdoor International, said: "Our new name truly underlines the fact that we are a newly independent business. It signifies the start of an important chapter, not just for us, but also for the impact we will have on the world of out-of-home advertising as a whole."

CBS Corporation sold CBS Outdoor International to Platinum Equity in September for $225 million (£148 million).

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 The big adland divide: culture vs collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More