BlackBerry chief Frank Boulben departs as part of management shake up

Frank Boulben, BlackBerry's chief marketing officer, has left the company after only a year and a half in the role, as part of a management shakeup.

Frank Boulben: BlackBerry chief steps down
Frank Boulben: BlackBerry chief steps down

Boulben will leave the struggling phone manufacturer along with the company’s chief operating officer Kristian Tear and chief financial officer Brian Bidulka.

No replacements have yet been announced for Boulben and Tear, but James Yersh, BlackBerry's senior vice president will replace Bidulka, who will stay on as an advisor for the rest of the fiscal year to ensure a smooth transition.

John Chen, executive chair and chief executive of BlackBerry, said: "I thank Kristian and Frank for their efforts on behalf of BlackBerry.

"I look forward to working more directly with the talented teams of engineers, and the sales and marketing teams around the world to facilitate the BlackBerry turn-around and to drive innovation."

BlackBerry hired Boulben from 4G wireless broadband company LightSquared in May 2012 ahead of the launch of its much delayed BlackBerry 10 operating system, which finally happened at the beginning of this year.

Boulben oversaw the launch of BlackBerry’s ‘Keep Moving’ global campaign that supported the launch of the new operating system.

He told Marketing the campaign was the biggest campaign in the brand’s history "by far" and the company had "sufficient resources" for an impactful campaign.

During the unveiling of the BlackBerry 10 operating system on 30 January the company surprised observers by announcing singer Alicia Keys would act as its global creative officer.

Boulben’s previous roles before BlackBerry and LightSquared include a three year stint as global director of commercial strategy at Vodafone and a further three years as brand and consumer marketing executive vice president at France Telecom.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published