ZTE to launch smartwatch next year in bid to take category 'mainstream'

Chinese smartphone maker ZTE has revealed it will follow in the footsteps of rival Samsung with the launch of a smartwatch in the second quarter of next year.

Samsung Galaxy Gear: rival ZTE says it plans to launch its own smartwatch
Samsung Galaxy Gear: rival ZTE says it plans to launch its own smartwatch

Lu Qianhao, head of handset marketing strategy at ZTE, told The Wall Street Journal the smartwatch will offer similar features to the Samsung Galaxy Gear, but will sell for a lower price as the company aims for the "mainstream" market.

ZTE will unveil its smartwatch in the first quarter of next year and begin selling it in China during the second quarter, before entering the European and US markets.

The smartwatch will imitate the Galaxy Gear as ZTE plans to make it compatible only with its own smartphones. However, Lu claims the company may also release other smartwatches that are compatible with other brands that operate on the Android operating system.

Smartwatches are still a nascent category and reports that Samsung had only sold 50,000 Galaxy Gear devices since launch two months ago forced the company to claim it had sold 800,000 smartwatches.

However, it appears the idea of a smartwatch has captured the public’s imagination, because the Pebble smartwatch has been one of the most successful initiatives on crowd-funding platform Kickstarter.

Lu also told The Wall Street Journal that ZTE is considering other wearable technology devices, including Google Glass-style glasses and smartphone-connected shoes used for healthcare.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published