Tech report: what do brands need to know about wearable technology?

Matthew Chapman speaks to Anthony Baker, technology team lead, and Phil Hawksworth, technical director, at digital agency R/GA about what opportunities smartwatches offer to marketers.

For more Tech Reports, visit Brand Republic Video on YouTube.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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