VIP, 438 Marketing

VIP, 438 Marketing

Jeremy Lee won’t be kicking the fags any time soon after seeing this spot for VIP e-cigarettes: "Wow. A late contender for Turkey of the Year, this ad – which uses puerile innuendo such as ‘I want you to put it in your mouth, wrap your lips around it and suck’ – looks and sounds like it was created by giggling schoolboys."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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