The London-based agency was appointed without a pitch and will start work immediately on the Unilever bath-and-shower-care brand, repositioning Radox under a single identity in established and emerging markets.
Radox has worked with WCRS in the UK, mostly on digital and social projects.
Julieta Echeita, the global brand director at Radox, said: "Droga5 Europe brings an unflinching ambition to give a much-loved brand a meaningful role in today’s culture. The agency’s strategic foundation, creative excellence and global experience make them ideal partners for this endeavour."
This article was first published on campaignlive.co.uk