Hottest virals: Air NZ flies to Middle Earth, plus Unilever and Comparethemarket.com

The latest viral video hits from Air New Zealand, Unilever and Comparethemarket.com.

Air New Zealand: promoting sponsorship of The Hobbit
Air New Zealand: promoting sponsorship of The Hobbit

Air New Zealand - Just another day in Middle-earth

Air New Zealand activates its sponsorship of 'The Hobbit: The Desolation of Smaug' with an ad starring its staff who are magically transformed into Middle Earth inhabitants.

Unilever - Why bring a child into this world?

The launch film for Unilever’s 'Project Sunlight’, a multi-million pound initiative that pushes the FMCG giant's sustainability message in all its global markets, is going great guns online, racking up almost 8m YouTube views.

CompareTheMarket.com - Compare the Meerkat Street Party 

'X Factor' presenter Gary Barlow performs the full version of his single with Aleksandr Orlov and friends on Coronation Street to mark the one-year anniversary of the price-comparison site’s sponsorship of the long-running soap.

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Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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