Deliver National brand messages to Local, hard to reach audiences with Local World

Reach over 10.5 million unique users online and over 6 million people with Local World.  With a vast portfolio consisting of leading print and digital brands including the Nottingham Post, Cambridge News and Plymouth Herald, Local World can help brands reach local consumers.  

Think 'Life is local' and regional press is at the heart of the community, consumers regard local media as the most trust worthy source of news, ahead of television and National newspapers

National brands can benefit from the trust and loyalty built up by regional press, engaging with audiences in a way that the audience accepts it.  As reported in the Newspaper Society - Loving Local Survey, 64% of the sample said that they ‘like to see national brands advertising in [their] local paper’. Overall, 60% of local advertising results in action, including increased footfall and product/service purchases.

Local World can help communicate your National brand messages in a coherent way, directly to the heart of your local consumer, through multiple channels including online, mobile, print and experiential.

View more about Local World and this opportunity here.

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Sainsbury's moves £60m ad account to Wieden & Kennedy
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1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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