'I'd rather take my money and set fire to it': the best marketing quotes of 2013

The truth will out, as some of the biggest names in the industry have demonstrated over the past year in Marketing.

BrewDog: co-founder James Watt
BrewDog: co-founder James Watt

"They had to sneak me in to check out the 'singles' (aka mens') area of our stores, as 'ladies' and families have a separate entrance."

Danielle Crook, vice-president of marketing at Starbucks, on her visit to the coffee chain's stores in Riyadh, Saudi Arabia.

"Switch it off, get away from it all, and stop reading Marketing on your holiday."

Marketing contributor Will Harris on the need for marketers to seek inspiration from the world around them.

"Body lotions, deodorants, shampoo, milk chocolate, biscuits, medicated candy and chewing gum. Perfect credentials for a role in a company at the forefront of telecommunications."

Daryl Fielding on her appointment as director of brand marketing and communications at Vodafone.

"I'm trying to turn marketing from being a glorified art form into something more like a science."

Nissan executive vice-president, marketing, Andy Palmer.

"Big hair, big steaks and big thinking were the order of the day in Dallas at Yum! Restaurants International's HQ."

Jennelle Tilling, CMO of Yum! Restaurants International, on the brand's annual marketing planning meeting.

"If we're honest, what we do has no lasting legacy."

Ronan Dunne, CEO of Telefonica, on standing for something beyond the "moment".

"I would rather take my money and set fire to it."

Brewdog founder James Watt talks to Marketing about his views on advertising.

"If your mother could see what you're about to do, would she be OK with it?"

Harriet Green, chief executive of Thomas Cook, on careers.

"He just said: 'I want it to be really exciting, even if you have to get someone's cock out.'"

Celebrity photographer Rankin on the campaign brief given to him by French Connection chief executive Stephen Marks.

"Short of committing murder, negative publicity sells more seats than positive publicity."

Michael O'Leary, chief executive, Ryanair.

"We are implementing some of the changes about early engagement with the further framework agreements that are coming down the track now."

This wordy comment made to Marketing by Alex Aiken, executive director, Government Communications, landed him in Private Eye.

"There is no English Steve Jobs, but watch this space."

Justin Cooke, former Topshop chief marketing officer, on setting up his agency Innovate7.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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