Gü, Adam & Eve/DDB

James Swift doesn’t think much of the latest Gü commercial: "Commenters on Campaign’s website have been far more vitriolic about this ad than I could ever be. Suffice it to say, the spot’s only redeeming quality is that it is instantly forgettable. Maybe Adam & Eve/DDB felt burnt out after a long year."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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