Sienna Miller stars in film for Ford Mustang's European arrival

The sleek contours of the Ford Mustang's body are shown off in a short film starring Hollywood actor Sienna Miller to mark the car's arrival in Europe for the first time in almost 50 years.

Celebrity photographer Rankin directed the ad that angled light to present the vibrant red gloss of the car’s paintwork, which is accentuated by an all-black background.

Brand: Ford Mustang

Client: Mark Truby, vice president of communications and public affairs at Ford of Europe

Agency: The Full Service

Creatives: Rankin and Vicky Lawton 

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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