Sienna Miller stars in film for Ford Mustang's European arrival

The sleek contours of the Ford Mustang's body are shown off in a short film starring Hollywood actor Sienna Miller to mark the car's arrival in Europe for the first time in almost 50 years.

Celebrity photographer Rankin directed the ad that angled light to present the vibrant red gloss of the car’s paintwork, which is accentuated by an all-black background.

Brand: Ford Mustang

Client: Mark Truby, vice president of communications and public affairs at Ford of Europe

Agency: The Full Service

Creatives: Rankin and Vicky Lawton 

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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