Wiedens channels Wonka for Christmas window spectacular

By Helen Pye, campaignlive.co.uk, Tuesday, 10 December 2013 11:59AM

Wieden & Kennedy has out-done Willy Wonka himself with its latest window display.

Dan & Dave's Chocolate Factory: collects money for charity

Dan & Dave's Chocolate Factory: collects money for charity

The ad agency teamed up with two artists to create 'Dan & Dave's Chocolate Factory' (named after the agency's founders), which pops out an edible treat in exchange for a charitable donation.

Little and big kids alike can insert £1 into the agency's chocolate coin factory and watch the fantastical array of bells, whistles, cogs and wheels come to life.

In return, the working copper and brass factory proffers a specially designed gold chocolate coin...and a warm, fuzzy feeling inside. All the money collected goes towards building a playground for Millfields Community School.

Laurie Howell and Toby Treyer-Evans were the creatives behind the contraption that rather unsubtly fuses the feel-good trinity of Christmas, chocolate and charity. They worked with sculptor Ben Hughes and artist Joshua T Howell.

You can catch their window display at the agency in Hanbury Street until 6 January. But if you can't be bothered to travel all the way to east London, you can just sit at your desk and watch the machine in action here.

But that wouldn't be very festive of you, would it?

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Account Executive Purple Consultancy £20000 - £21000 per annum, London (Central), London (Greater)
  • Senior Account Director Major Players £65000 - £75000 per annum, London (Central), London (Greater)
  • Senior Account Director Purple Consultancy £50000 - £60000 per annum, London (Central), London (Greater)
  • Senior Brand Manager Nigel Wright Recruitment £40000 Per Annum Competitive + car, bonus and benefits, West Midlands
  • Senior Brand Manager Nigel Wright Recruitment £40000 Per Annum Competitive + car, bonus and benefits, West Midlands