McLaren takes on 'The Green Hell' and wins

"This is the world's most challenging race track. 154 bends. 20.83 kilometers. Too dangerous for Formula 1. No wonder Jackie Stewart called it 'the Green Hell'."

But McLaren is determined to break records and drive its new P1 model around the Nürburgring-Nordschleife track in less than seven minutes.

And it does.

Brand: McLaren

Director: Dan Gifford

Agency: VCCP

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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