McLaren takes on 'The Green Hell' and wins

"This is the world's most challenging race track. 154 bends. 20.83 kilometers. Too dangerous for Formula 1. No wonder Jackie Stewart called it 'the Green Hell'."

But McLaren is determined to break records and drive its new P1 model around the Nürburgring-Nordschleife track in less than seven minutes.

And it does.

Brand: McLaren

Director: Dan Gifford

Agency: VCCP

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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