McLaren takes on 'The Green Hell' and wins

"This is the world's most challenging race track. 154 bends. 20.83 kilometers. Too dangerous for Formula 1. No wonder Jackie Stewart called it 'the Green Hell'."

But McLaren is determined to break records and drive its new P1 model around the Nürburgring-Nordschleife track in less than seven minutes.

And it does.

Brand: McLaren

Director: Dan Gifford

Agency: VCCP

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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