Burberry joins Coca-Cola and Samsung with Piccadilly Circus placement

Burberry has become the first brand to advertise on a giant new screen at the iconic Piccadilly Lights display in central London, as it continues its push into outdoor media and pull back from print advertising.

Burberry's new ad at Piccadilly Lights
Burberry's new ad at Piccadilly Lights

Burberry’s ad sits alongside long standing placements from Coca-Cola, McDonald’s and Samsung at a location that claims to be the UK's answer to New York's Times Square, and sees an estimated two million people pass through it every week.

Agency: Storm

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published