Michael Kors named 2013's top fashion brand on social media

Luxury brand Michael Kors has topped a list of the 10 biggest movers and shakers in fashion on social media this year, according to research by analyst Starcount.

Michael Kors: top social fashion brand in 2013
Michael Kors: top social fashion brand in 2013

The company used Instagram to expand its social following by seven million, helping it to hold off competition from Victoria’s Secret and Louis Vuitton, which took second and third places respectively.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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