Samsung unveils full star-studded football squad for match against 'alien invaders'

Samsung has created a film to reveal the full 13-man squad for its Galaxy football team, ahead of a winner-takes-all match against aliens on a "virtual football pitch".

Iker Casillas: Real Madrid and Spanish international goalkeeper stars for Samsung
Iker Casillas: Real Madrid and Spanish international goalkeeper stars for Samsung

The film shows manager Franz Beckenbauer handing Lionel Messi the captain’s armband and signing up other players for the team, which includes Cristiano Ronaldo, Iker Casillas, Wayne Rooney, China’s Wu Lei and Nigeria’s Victor Moses. 

The Galaxy 11 campaign will be revealed in a series of chapters in 2014 and content from the campaign will delivered via Samsung Galaxy devices, online platforms and social media channels.

Players in the team have a combined social media following of nearly 200 million fans and each team member will provide fans with updates and exclusive content throughout the campaign as they seek to prove "football will save the planet".

Andy Griffiths, president at Samsung Electronics UK and Ireland, said: "We’ve assembled a ‘dream team’ of top-class players from around the world to join the Galaxy 11 campaign and help bring this story to life across various channels and Galaxy devices.

"As the story continues to unfold, fan participation will become even more vital to our campaign."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published