Hottest virals: Greenpeace sends a Christmas warning, plus Pantene and Colnago

The latest viral videos from Greenpeace, Pantene and Colnago

Greenpeace: issues Christmas climate change warning
Greenpeace: issues Christmas climate change warning

Greenpeace - An urgent message from Santa

In this ad a sad but slightly scary Santa describes how the North Pole is becoming "intolerable and impossible" due to climate change. It promotes the site SaveSantasHome.org.

Pantene - Labels Against Women | #WhipIt #ShineStrong

Procter & Gamble’s Pantene dips its toe into equality with this film. The ad, by P&G's Philippines operation, examines the negative labels attached to women who do things like work late or take pride their appearance which are, in contrast, seen as positive if carried out by men.

Colnago - Road Bike Party 2 - Martyn Ashton

Trials legend Martyn Ashton suffered an accident during a display which left him paralysed from the waist down. He had been in the middle of filming a sequel to Road Bike Party two to promote the £15,000 Colnago C59 Disc but was able to rely on his trials rider friends Danny MacAskill and Chris Akrigg to finish the project.

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Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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