Facebook hires former Apple ad man Scott Trattner for creative director role

Facebook has hired Scott Trattner, who worked on Apple's advertising for nearly 10 years, as its executive creative director.

Facebook Home: airplane by Wieden + Kennedy
Facebook Home: airplane by Wieden + Kennedy

Trattner will work alongside Facebook consumer marketing director Rebecca Van Dyck and will report to chief marketing officer Garry Briggs, who was appointed to the newly created role in August, after being poached from Google-owned Motorola Mobility.

Briggs said: "Scott will be a great addition to our team at Facebook. His previous work has demonstrated the type of inventive thinking and willingness to push creative boundaries that will be enormously valuable to us."

Trattner previously worked as executive creative director at TBWA\Media Arts Lab, a unit within TBWA set up to specifically work on Apple’s ad account, between 2004 and 2012.

His tenure included work on product launches such as the iPhone, iPad and iTunes, before he left to work for ad agency 72andSunny for seven months, before returning to TBWA\Media Arts Lab in February.

Trattner’s appointment comes in a year that the company begins to roll out above-the-line marketing for its products and services.

Facebook launched its first TV ad in April to push the launch of its Facebook Home product, which overlays elements of the Facebook’s features onto Google’s Android operating system.


The ad, by Wieden + Kennedy, showed a "boring business trip get a lot less boring" when Facebook Home results in the man’s trip being taken over by his Facebook account.

Television activity never ran in the UK, but the social network did use a viral campaign to raise awareness of Facebook Home in other markets.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published