Motorola print ad changes colour at touch of a button

The ability to customise the Moto X smartphone is brought to life with a print ad in Wired magazine, which allows readers to change the colour of the phone in the ad by pressing the corresponding button at the bottom of the page.

Motorola: the Moto X smartphone
Motorola: the Moto X smartphone

Motorola has created what it claims is "the world’s first interactive print ad" by inserting circuitry into a page made of polycarbonate paper that covers LED light pipes.

Brand: Motorola

Client: Barry Smyth, global marketing director at Motorola 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published