Greenpeace hacks Disney and wipes out Lion King characters

The latest work for Greenpeace features the opening credits of Disney's 'The Lion King', in which antelopes, zebras, giraffes and elephants journey towards the central rock where Mufasa waits.

The Lion KIng: inspires Greenpeace campaign
The Lion KIng: inspires Greenpeace campaign

The work from Greenpace NL was commissioned to raise awareness of the importance of wildlife conservation.

Brand: Greenpeace NL

Production company: Studio Smack

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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