Booker replaces Andrea Silver, Dixon’s UK and Ireland marketing director, who has decided to leave the company to pursue other interests such as a new role as a non-executive director of charity Mind.
Joining in the summer, Booker will be responsible for Dixons Retail’s brands Currys, PC World, Dixons Travel and Knowhow in the
Booker (right) joins the retailer from his current position at Telefonica Digital. He has been with the company since 2010, rising from general manager at O2 UK to marketing and consumer director at Telefonica, and finally to chief marketing officer for
Prior to this, Booker held senior marketing positions at Electronic Arts (EA) and Dunlop Slazenger.
Katie Bickerstaffe, Dixons
In December, Dixons Retail posted a five-fold increase in underlying profits, which hit £31.4m for the six months to 31 October.