Attempt to conquer the Guardian weekend ends up with the shed on fire

"Shed's on fire." It is all that a bewildered Ian can say while standing in his back garden in nothing but a pair of white pants and holding a toy sword, watching his shed burn to the ground.

The voice over warns that the new Guardian and Observer weekend, now with the brand new ‘Do something’ supplement, should be used "in moderation", as Ian’s trashed house more than demonstrates.

Brand: Guardian

Client: Richard Furness, director of brand and engagement

Agency: BBH London

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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