Attempt to conquer the Guardian weekend ends up with the shed on fire

"Shed's on fire." It is all that a bewildered Ian can say while standing in his back garden in nothing but a pair of white pants and holding a toy sword, watching his shed burn to the ground.

The voice over warns that the new Guardian and Observer weekend, now with the brand new ‘Do something’ supplement, should be used "in moderation", as Ian’s trashed house more than demonstrates.

Brand: Guardian

Client: Richard Furness, director of brand and engagement

Agency: BBH London

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BBH deputy ECD Caroline Pay exits
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1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

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