Hottest virals: Doritos goes gross with Super Bowl ad, plus Heineken and Microsoft

The latest viral ads from Doritos, Heineken and Microsoft.

Doritos: gross but funny
Doritos: gross but funny

Doritos - Finger Cleaner

This Doritos Super Bowl viral is gross but funny. The ad is proving to be the most popular online out of five Doritos spots vying to be screened during the big game.

Heineken – The Experiment

Heineken attempts to make responsible alcohol consumption cool with this effort featuring DJ Armin Van Buuren.

Microsoft – Celebrating the Heroic Women of 2013

Bing celebrates ‘heroic’ women for 2013 ranging from former British PM Margaret Thatcher to education campaigner Malala Yousafzai.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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