London skies lit up by Air France laser projections

A black cab has been re-purposed to project laser images into the sky alongside renowned London locations, after Air France won approval from the Civil Aviation Authority to run the campaign.

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Messages are designed to "banish January blues" by promoting cheap flights to far flung locations and include an #AirFranceSky hashtag to spread the message online.

Brand: Air France

Agency: Curb Media

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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