Sochi 2014 athletes face up to epic task in BBC 'Nature' ad

The gloomy tones of actor Charles Dance represent the threatening voice of nature in this clip, which summons the epic spirit of films such as the 'Lord of the Rings' trilogy.

The ad promotes the BBC’s coverage of the Sochi 2014 Winter Olympics in Russia, which begins on 7 February, and the scale of the task facing athletes in their attempts to conquer nature.

Brand: BBC

Agency: RKCR/Y&R

Creatives: Mark Roalfe, Barnaby Blackburn and Gustavo Kopit

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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