Sochi 2014 athletes face up to epic task in BBC 'Nature' ad

The gloomy tones of actor Charles Dance represent the threatening voice of nature in this clip, which summons the epic spirit of films such as the 'Lord of the Rings' trilogy.

The ad promotes the BBC’s coverage of the Sochi 2014 Winter Olympics in Russia, which begins on 7 February, and the scale of the task facing athletes in their attempts to conquer nature.

Brand: BBC

Agency: RKCR/Y&R

Creatives: Mark Roalfe, Barnaby Blackburn and Gustavo Kopit

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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