Asos achieves 38% surge in sales

Asos, the global online fashion and beauty retailer, recorded a retail sales leap of 38% to £335.7 million year on year for the four months to 31 December 2013.

Asos: online retailer aims to open a central European distribution centre this year
Asos: online retailer aims to open a central European distribution centre this year

The business, which sells more than 65,000 branded and own-label products to fashion-conscious men and women in their twenties, said its total active users were up 41% to 7.9 million.

Chief executive Nick Robertson said: "Retail sales in the UK were particularly strong at [an increase of] 37%, and international sales grew by 38%.

"These results were driven by significant improvements to our customer proposition, including better delivery options, additional payment methods and the rollout of our premier service in key international markets."

He added that work on significantly increasing the company's Barnsley site continues as it plans to open its central European distribution centre later this year.

At the start of December last year, Asos had already beaten Amazon and John Lewis to top spot for the most-shared content on Pinterest in the lead-up to Christmas, leaving Debenhams and Marks and Spencer trailing.

Prior to this, Robertson had completely ruled out opening a physical store to compement its online business, describing the notion as "counterintuitive". 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published