Deaf NFL player Derrick Coleman declares he can hear the crowd in Duracell ad

Deaf NFL player Derrick Coleman went deaf at the age of three. He was bullied at school, football coaches couldn't talk to him, and was told he should quit the sport.

Deaf NFL player Derrick Coleman declares he can hear the crowd in Duracell ad

Nobody ever picked him. But he didn't care, or listen, and now he can hear the crowd and the NFL cheering him on.

Brand: Duracell

Agency: Saatchi & Saatchi New York

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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