Deaf NFL player Derrick Coleman declares he can hear the crowd in Duracell ad

Deaf NFL player Derrick Coleman went deaf at the age of three. He was bullied at school, football coaches couldn't talk to him, and was told he should quit the sport.

Nobody ever picked him. But he didn't care, or listen, and now he can hear the crowd and the NFL cheering him on.

Brand: Duracell

Agency: Saatchi & Saatchi New York

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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