Kate Magee is unimpressed with Innocent’s new ad: "Watching this spot is like playing stereotype bingo. Lazy, ignorant man: tick. Mud hut-dwelling African people getting excited by a cow: tick. The suggestion that buying an overpriced smoothie will somehow fix global poverty is pretty crass."
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Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.