Turkey of the week: Innocent, 101

Kate Magee is unimpressed with Innocent’s new ad: "Watching this spot is like playing stereotype bingo. Lazy, ignorant man: tick. Mud hut-dwelling African people getting excited by a cow: tick. The suggestion that buying an overpriced smoothie will somehow fix global poverty is pretty crass."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More