Vomiting infant terrorises NYC in devil-baby movie viral

A possessed, devil baby scares the wits out of pedestrians and projectile vomits on the real-life streets of New York in a stunt to promote upcoming horror film 'Devil's Due'.

The animatronic satanic infant rides around hidden from view in a radio-controlled pram, until unsuspecting New Yorkers approach to take a closer look, at which point it lurches up out of the pram and emits a blood-curdling scream.

The real-life action cuts to a scene from the film, with a man in a hospital bed proclaiming, "The anti-Christ is coming," before the title of the movie is revealed.

Client: 20th Century Fox

Brand: ‘Devil’s Due’

Agency: Thinkmodo

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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