Hottest virals: Duracell tells story of deaf NFL player, plus NZ Transport Authority and Pepsi

The latest viral ads from Duracell, New Zealand Transport Authority and Pepsi

Duracell: Super Bowl ad
Duracell: Super Bowl ad

Duracell - Trust Your Power - NFL's Derrick Coleman, Seattle Seahawks

An emotional ad from the battery maker tells the story of deaf NFL player Derrick Coleman who has battled against prejudice in his journey to the top of the game.

New Zealand Transport Authority - Mistakes

This hard-hitting New Zealand road safety ad aimed at getting drivers to slow down has clocked up almost 8m views.

Pepsi - There Since the First #Halftime

Pepsi promotes its sponsorship of the Super Bowl halftime show starring Bruno Mars.

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1 The big adland divide: culture vs collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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