Moneysupermarket marketing chief Kenny Jacobs to leave

Moneysupermarket.com chief marketing officer Kenny Jacobs is to leave the price-comparison website this month, just over a year after joining.

Kenny Jacobs: Moneysupermarket marketing chief  to leave
Kenny Jacobs: Moneysupermarket marketing chief to leave

Jacobs, who it is understood has another role to go to, arrived at Moneysupermarket in December 2012 from Tesco, where he was brand communications director. He replaced marketing director David Osborne.

A spokeswoman for Moneysupermarket confirmed Jacobs' departure, but was unable to reveal any further details.

Jacobs has attempted to use his customer insight expertise at Moneysupermarket to help differentiate the brand from rivals, as well as evolving its 'You're So Moneysupermarket' ad campaign. He also kicked off a rebranding exercise and reviewed the company’s CRM strategy.

He joined Tesco as marketing director in 2008 and spent just over a year in his role as brand communications director. Before that, he held posts at Metro Cash and Carry, Accenture and Procter & Gamble.

Moneysupermarket spends an estimated £40m a year on advertising, with Mother creating the brand’s ads.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Flexible working rules at Dentsu Aegis

Fancy working for a company that cares about your work/life balance and focuses on your performance rather than the time spent at your desk?

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published