Premier League renews ad sales deal with Perform

The Premier League has renewed its relationship with its digital ad sales partner Perform for a further three years and will offer video advertising for the first time.

Premierlague.com: Perform to continue selling ads for the website
Premierlague.com: Perform to continue selling ads for the website
The contract covers the Premierleague.com website and mean advertisers will be able to advertise ahead of current and archive video footage from the Barclays Premier League as well as book special formats like homepage takeovers.

Standard formats will also continue to be available on Premierleague.com, which claims to attract 12 million unique users per month and will be available in six different language versions.

Richard Masters, the director of sales and marketing at Premier League, said: "Since Perform assumed responsibility for media sales across the Premier League's official website, the company has demonstrated its ability to attract the most relevant major brands as advertisers and enabled us to meet our objectives.

"We look forward to further success together over the next three years."

In addition to handling the ad sales for Premierleague.com, Perform produces and distributes near live highlights from Premier League football matches to its mobile and digital partners around the world.

Jamie Wilson, the managing director for sales in the UK and Northern Europe at Perform, said: "With all eyes on football ahead of the World Cup in June, we are delighted to extend our partnership with the Premier League to provide advertisers with a number of engagement opportunities that enable them to reach a highly specific demographic of fans of the English game."

David Surtees, the chief finance officer of Perform, quit the FTSE 250 digital sports company last week after the company issued a profits warning in December last year.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published