OnePiece unveils #HackTheSale social campaign

OnePiece, the Norwegian clothing company, is inviting customers to share its #HackTheSale campaign on Facebook and Twitter, to collectively drive down the price of a "onesie" jumpsuit.

OnePiece: launches #HackTheSale campaign
OnePiece: launches #HackTheSale campaign

Every time a customer uses the #HackTheSale app to share the campaign on Facebook or Twitter, the price of a Lusekofte Onesie, which starts at £139, will go down.

Customers who take part will be sent an email notifying them of the final price and a link to the OnePiece online store.

Ole Fjelberg, president and partner at OnePiece Jump, said: "It's exciting to launch a campaign which is solely social. People collaborating together to get a good offer for everyone by giving us value in the form of awareness. It's a win-win.

Harkable, which was recently appointed to work with OnePiece in the UK, developed the app and the campaign's accompanying social media strategy.

Chris Harris, partner at Harkable, said: "This campaign gives a social media twist to the January sales, putting OnePiece’s web-savvy audience in charge of getting a great offer."

The #HackTheSale campaign runs until 31 January.

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