American Psycho as played by hipsters, for Denham

Patrick: "Jean Paul has mistaken me for this d*ckhead, Marcus Halberstram, because Marcus does the same thing I do, and he also rocks prison tatts. Although I have a slightly better beard."

In this hilarious modernisation of Bret Easton Ellis’s American Psycho, a bunch of bearded hipsters one-up each other over the style and quality of their jeans. Needless to say, it doesn’t end well for Jean Paul.

Brand: Denham the Jeanmaker

Agency: Flickering Wall

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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