American Psycho as played by hipsters, for Denham

Patrick: "Jean Paul has mistaken me for this d*ckhead, Marcus Halberstram, because Marcus does the same thing I do, and he also rocks prison tatts. Although I have a slightly better beard."

In this hilarious modernisation of Bret Easton Ellis’s American Psycho, a bunch of bearded hipsters one-up each other over the style and quality of their jeans. Needless to say, it doesn’t end well for Jean Paul.

Brand: Denham the Jeanmaker

Agency: Flickering Wall

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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