Vodafone reviews £600m global media business
Vodafone is reviewing its estimated £600 million media planning and buying account, currently held by OMD.
Omnicom’s OMD has the global business, but Vodafone also works with local media agencies in some markets. In the UK, the brand spent £47.4 million on media in the 12 months to 30 September 2012.
WPP’s ‘Team Red’ currently holds Vodafone’s creative account. Grey London works on the telecom giant’s global advertising and Rainey Kelly Campbell Roalfe/Y&R handles the UK account.
Vodafone last retained OMD to its international media planning and buying account in August 2009, when the business was worth £800 million. OMD beat Team Red in the review, which had begun the previous year.
The telecoms company moved its international media planning and buying business from Carat into OMD in September 2005 after five years with Carat.
A spokesman for Vodafone said: "Vodafone has decided to review its existing media planning and buying agency arrangements. The move comes five years after the last global review ,in keeping with good corporate practice, and following the advancements in the media and digital landscape."
This article was first published on campaignlive.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Ad Ops Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Trading Media Manager Aspire £25000.00 - £35000.00 per annum, London
- Technical Development Designer Blue Skies Marketing Recruitment £30000 - £35000 per annum, Leicestershire
- Designer/Art Director The Air Ambulance Service £21-28k per annum (depending on agreed hours, competence, experience and qualifications) , Warwickshire
- KitKat's mocking Apple tweet outperforms Oreo's Superbowl
- TfL launches selfie campaign to encourage people to get home safely
- Argos releases alien swan song ad
- 13 ways to create a winning print ad
- Triumph launches Magic Wire bra with Twitter search for women's niggles
- Publicis unveils innovation concept