Traditional style meets high tech with new retail concept from Samsung and Illy

London's Regent Street is the first location for a boutique café that fuses a "traditional style" with a "high tech" feel after a partnership between coffee chain Illy and Samsung.

The new retail concept from Samsung and Illy
The new retail concept from Samsung and Illy

The partnership will see Samsung Galaxy tablets and other smart devices installed in Illy’s cafes as the two brands attempt to create a new retail concept where "the physical and digital experiences have no boundaries.

Brands: Samsung and Illy

Clients: Younghee Lee, executive vice president of global makreting, IT and mobile division at Samsung Electronics, and Andrea Illy, chairman and chief executive at illycaffè.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published