James Swift has had enough of brands trying to create hip-hop stars: "This effort from the ready-meals brand McIntosh isn’t the worst (remember the Mooncup ad?) but, until brands learn that making rappers out of housewives, fat dads or the elderly is only ever cringeworthy, we’ll keep giving them Turkey of the Week."
Director of Marketing Communications Circa £80,000 per annum British Red Cross, Central London
PROJECT DIRECTOR – Top Experiential Agency – £55-65k £55-65k Judi Patton, London (Central), London (Greater)
Senior Client Manager £32000 - £42000 per annum Twist Recruitment, London
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.