ABCs digital: Mirror and Independent sites continue to grow

Mirror Group Digital, Independent.co.uk and Standard.co.uk all posted month-on-month gains in December 2013, according to the latest Audit Bureau of Circulations.

Mirror and Independent sites continue to grow in December 2013
Mirror and Independent sites continue to grow in December 2013

Publishers of sites associated with national news brands Mirror and Independent have both made a concerted push into increasing their online figures within the last year.

Mirror Group Digital broke the 2 million daily unique browsers for the first time, with an 8.61% month on month to 2,023,770.

Trinity's Mirror.co.uk reported a 5.29% rise in monthly web browsers to 42,880,543, and Independent.co.uk had a strong month with a 5.45% rise in daily browsers to 1,355,770, and 7.94% growth in monthly browsers to 29,894,151.

Full results below:

ABC Multi-platform report: December 2013
  December 2013 Monthly % change
  Daily ave Total mthly Daily ave Total mthly
MailOnline 9,810,129 161,320,058 -5.70 -4.02
Metro 835,980 19,549,963 -4.54 -2.80
theguardian.com 4,595,213 85,259,691 -1.96 1.55
The Independent 1,355,770 29,894,151 5.45 7.94
Mirror Group Digital 2,023,770 42,880,543 8.61 5.29
The Sun N/A N/A - -
Telegraph 2,951,609 60,977,459 -2.71 0.56
Source: ABC Monthly Multi-platform report    

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