If Newcastle Brown Ale could have afforded to make a Super Bowl ad, it would have "changed the world".
"...Of beer ads."
Brand: Newcastle Brown Ale
Meet the new breed of Digital Mavericks: the women driving digital development on their own terms.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.