Volkswagen tops most shared Super Bowl ads chart

Volkswagen is the most shared Super Bowl brand of all time, according to data released by marketing tech platform Unruly.

Volkswagen: most shared Super Bowl brand
Volkswagen: most shared Super Bowl brand

The auto manufacturer’s ads have attracted more online shares across the social web than any other Super Bowl advertiser.

The German car maker’s ads have attracted a total of 7.07m shares across Facebook, Twitter and the blogosphere. Its top ranking place is driven by the 2011 campaign ‘The Force’ , an ad featuring a child dressed as Darth Vader trying to make objects move, which is also the most shared Super Bowl ad of all time.

The autos sector is the most popular vertical at the Super Bowl, attracting 11.81m shares altogether.

VW is just ahead of Budweiser which has garnered 6.95m shares for its content, scoring a major success with last year’s hit "Brotherhood", and Universal Pictures, in third place.

Super Bowl regulars Doritos, Chevrolet and M&Ms also feature in the top 10.

In terms of this year’s Super Bowl ads, Axe, the Unilever bodyspray known ad Lynx in the UK, is the most shared with its ‘Make peace not war’ tongue-in-cheek effort, which shows a breakout of world peace as soldiers and leaders around the world use the spray.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published